Branding vs Marketing – What Makes Them Different?
Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two?
In today''s blog post, we're going to chat about the difference between branding and marketing and why you need both in order to grow your business.
When starting your business, you may be tempted to create tons of social media profiles and get the word out about your products and services right away. However, as a business owner, we recommend that you take the time to understand both in detail so that you can utilize both your branding and marketing effectively.
With that said, let’s jump right in and start off with branding…
Branding refers to who you are. It communicates your purpose, vision and values, as well as gives you a strategic road map to success. Your brand should be able to answer questions such as…
What is your mission statement?
What are your core values?
How do you want your dream clients to describe your business?
Marketing is how you build brand awareness and attract potential customers to your business. It also refers to the tools you use to deliver the message of your brand. Some common examples of marketing methods include…
Social Media Marketing
Content Marketing
SEO
Since branding is at the heart of your marketing strategy, it must come first. The experience that your clients and customers have with your brand is ultimately the factor that will keep them coming back for more. In short, branding is the foundation you build upon to gain customer loyalty while marketing is the medium you use to attract new ones.
Here’s an example we love to use in order to illustrate the difference between branding and marketing:
Marketing is like asking someone out on a coffee date. Branding is the reason they say yes.
We’d love to know if this blog post was helpful! Make sure to subscribe to our newsletter for more marketing and branding tips.
