The V&co Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
Branding with Purpose: How Female Entrepreneurs Can Use Branding to Drive Lasting Impact
As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…
3 Business Mindsets To Carry Into 2023
Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…
4 Ways You Can Turn Your Followers Into Loyal Fans of Your Brand
Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…
Branding vs Marketing – What Makes Them Different?
Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…
Our Best Business Investments at V&CO
Ever been on the fence when it comes to investing into your own business? Maybe there’s a course you’ve been eyeing or a coaching program that looks promising. Or maybe, you’ve been back and forth about whether you’re ready to invest in brand and web design… ;)
5 Tips For Creating A Strategic Instagram Profile
Even with its ever-changing algorithm and non-stop updates, Instagram is still one of the best social media platforms for entrepreneurs and business owners to find their dream clients and market their offers. However, in order to gain your dream clients’ attention, it is so important to have a profile that is follow-worthy and engaging…
7 Ways To Create Work-Life Balance As A Go-Getting Entrepreneur
There’s a quote that says something along the lines of “Entrepreneurs start their own business to not work a 9-5, but end up working 24/7.” Though intended to be sarcastic, we feel that this saying rings true not just for our team, but for many other business owners and entrepreneurs…
Marketing Tip: 5 Free Resources For Stock Photos
Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…
3 Reasons Why Your Business Needs Strong Brand Values
Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…