4 Ways You Can Turn Your Followers Into Loyal Fans of Your Brand
Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content?
Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer. After all the time and effort that you put into your biz, it is totally valid to want your hard work validated and cheered on by your dream clients.
If you’re ready to build deeper connections with your audience and create real impact for real people in the space you take up, keep on scrolling!
In today's post, we're going to dive right into 4 ways you can turn your inactive followers into loyal fans of your brand just by showing up.
Show up consistently.
While it can be hard as a business owner to show your face on socials everyday, we recommend being active on your stories when you can during the week. If your goal is to create an environment on your socials that’s engaging for your followers, getting on your stories on a regular basis shows that you are committed to resonating with your audience. Stories are a great way to show your followers a more true to life look at what your days look like as a business owner. We all feel that curated grids look a little *too* perfect sometimes, so we highly recommend using video stories as a means to talk to your people.
Show up intentionally.
If you want to build trust with your audience, you need to respond to them. Whether they’ve sent you an email, direct message, or just left a kind comment on your latest post – be intentional about replying to them. Don’t just leave them with a simple “Thanks!” in your response back to them. Make your messages a means for your customers and clients to know that you listen and care about what they have to say.
Show up differently.
If you’re creeping on your competitors’ social media pages trying to look for content to post, we highly recommend that you stop that strategy ASAP. No matter how saturated you feel your industry is, we believe that there are ways for you to show up as one of a kind in the space you’re in. Some ways you can show up differently on your socials is by creating content that’s unique to either your personality or brand. This could look like showcasing the different coffee shops you like to work at in your stories or telling your audience why you created your product or service in a carousel post.
Show up generously.
Lastly, in order to create loyal brand fans, we highly suggest offering free value to your audience. Whether it’s a downloadable PDF, a mini training series on IGTV, or an email freebie… you want to make sure that your dream clients and customers feel that you care so much about their needs that you’re willing to provide them with helpful content even without expecting anything from their end in return
We’d love to know if these tips were helpful! If you want more tips and advice on branding, marketing, and social media, make sure to subscribe to our newsletter!
That’s all for now friends, thanks for stopping by!
