Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…

Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…

Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…

Even with its ever-changing algorithm and non-stop updates, Instagram is still one of the best social media platforms for entrepreneurs and business owners to find their dream clients and market their offers. However, in order to gain your dream clients’ attention, it is so important to have a profile that is follow-worthy and engaging…

There’s a quote that says something along the lines of “Entrepreneurs start their own business to not work a 9-5, but end up working 24/7.” Though intended to be sarcastic, we feel that this saying rings true not just for our team, but for many other business owners and entrepreneurs…

Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…

Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…

Newsletters are one of the most effective marketing tools for small businesses. They can help you build your brand, generate new leads, and stay in touch with your target audience. A newsletter is a way to provide updates to your readers about what’s happening in your industry or niche…