Are Newsletters An Effective Marketing Tool For Your Business?
Newsletters are one of the most effective marketing tools for small businesses. They can help you build your brand, generate new leads, and stay in touch with your target audience.
A newsletter is a way to provide updates to your readers about what’s happening in your industry or niche. You can also use it to share tips about how readers can save money, solve a problem they might be facing, or just have some fun.
The best newsletters are personalized and targeted towards the reader's needs.
A newsletter is an email with a specific content that is sent to subscribers on a regular basis. It can be used for announcing new products, events, promotions, or other things of interest to your customers.
Newsletters can be costly to produce, but they are worth it because they help you build a relationship with your audience. You can reach out to them when you need them the most - when it's time for them to buy something from you or when you have some new product or service that they might be interested in.
With changes constantly happening to social media platforms, you can never be totally sure if you’re reaching your audience and if your account will even stick around forever. You don’t own your account. But one thing you can own — your email list! Users who subscribe to your email list are intentionally sticking around to hear from you, and are genuinely interested in what you have to say. And you have so many opportunities to connect with them and share all of the juicy details about your business. This is why we love newsletters and think they are one of the most effective marketing tools you can utilize for your business!
Want to know our favourite newsletter platform?
Flodesk.
Flodesk is an email marketing service provider that’s built for creators, by creators. We love it for a few reasons:
It’s easy to use
We have tried a few different email marketing platforms over the years, and this one is so easy to use! The drag and drop sections are so helpful for building sections within your newsletter. The user interface is easy to navigate, and fairly self explanatory. They also have helpful how-to videos in their Help Center which are perfect for when you’re trying to navigate those tricky back-end features like connecting it to your website forms. And if you’re also a total newbie at newsletters, they have a platform called Flodesk University where you can learn helpful strategies to grow your email list and send better emails.
It’s got beautiful templates
The templates are stunnnning. Like… next level when you compare it to some other basic email marketing platforms. If design isn’t your thing, you can start with their templates and instantly you look like a pro who really knows what they’re doing when it comes to newsletters!
It’s easy to stay on-brand
They really thought of it all when they were creating this platform. There is a whole “branding” section under your account which allows you to upload your logo, fonts, brand colours, company details, address, and social links. This automatically gets applied to any template you use, making it easy to click on those brand colours so you’re never having to fumble around for your hex codes.
Now, Flodesk does have one drawback… and that’s the cost. It’s not cheap. But their strategy with this is unlimited everything. Their motto is:
“We like to keep it simple. Flat rate. Unlimited everything, forever. You’ll never be penalized for successfully growing your list again.”
This is a really good model if you have a rapidly growing email list.
But what if I told you, you could get 50% off your subscription?! Would that make you more interested in taking the leap? Click the button below to get 50% off your subscription and enjoy all of the unlimited features of Flodesk! It seriously is a game changing email platform, and we love it here at V&CO!
PS. if you’re having trouble with this link, use code: OK5WBD at checkout!
Let us know if you give Flodesk a try and what you think! Reach out to us, we would love to chat!
