The V&co Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
4 Ways You Can Turn Your Followers Into Loyal Fans of Your Brand
Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…
Branding vs Marketing – What Makes Them Different?
Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…
Marketing Tip: 5 Free Resources For Stock Photos
Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…
3 Reasons Why Your Business Needs Strong Brand Values
Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…
Are Newsletters An Effective Marketing Tool For Your Business?
Newsletters are one of the most effective marketing tools for small businesses. They can help you build your brand, generate new leads, and stay in touch with your target audience. A newsletter is a way to provide updates to your readers about what’s happening in your industry or niche…
How To Successfully Run Your Business’s Social Media Accounts
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But crafting an effective social media strategy can be tricky. How often should you post? What should you say? And where do you start? In this blog post, we'll give you some tips on how to successfully run your business's social media accounts…
Our Unpopular Opinion About Social Media
There’s a time and place for stats, analytics, and insights — but it’s not our main focus around here. We know, we know — it’s a little counter cultural to make a statement like that in today’s world. But hear us out for a minute! We think social media is a huge tool for both entrepreneurs and businesses, and that it should be utilized to its fullest…
V&CO Turns 7!
Wow! Don’t ask me how the time has flown by so quickly… It seems like just yesterday I was building a stationery company (V SHOP) from the ground up. Yes, for those that are new around here before I fully committed to branding and web design, I was designing calendars, prints, notecards, notepads and so much more! Fast forward seven years and this business is currently in its biggest season of growth ever!
Let's Talk Money
Good branding is an investment. Yeah, we know. That’s the nice way of saying good branding is going to cost you some money. But hear us out for a minute, because we want to show you how spending money in the design world can make you money in your business world.