As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…

Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

Being a female entrepreneur can be incredibly rewarding, but it can also be incredibly stressful. Between managing your business, building your brand, and dealing with the ups and downs of entrepreneurship, it's easy to neglect your own wellbeing. However, prioritizing your wellness is essential to your success as a female entrepreneur.

Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…

Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…

Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…

You worked with a brand designer to create a stunning visual identity for your business… Now what? Though you’ve fully realized the importance of having a stand-out brand, you’re scratching your head wondering where you can use your branding other than your social media platforms…

Ever been on the fence when it comes to investing into your own business? Maybe there’s a course you’ve been eyeing or a coaching program that looks promising. Or maybe, you’ve been back and forth about whether you’re ready to invest in brand and web design… ;)

Even with its ever-changing algorithm and non-stop updates, Instagram is still one of the best social media platforms for entrepreneurs and business owners to find their dream clients and market their offers. However, in order to gain your dream clients’ attention, it is so important to have a profile that is follow-worthy and engaging…