10 Places To Use Your Business’ Branding
You worked with a brand designer to create a stunning visual identity for your business… Now what? Though you’ve fully realized the importance of having a stand-out brand, you’re scratching your head wondering where you can use your branding other than your social media platforms.
It’s so important to ensure that anyone who comes in contact with your brand has a memorable experience to remember you by.
With that said, if you’re looking for some ideas as to where you can use all the beautiful visual elements that your brand designer has created for you, keep on reading.
Social Media
Okay, okay… this one’s given but still one worth mentioning. We’re all guilty of following a business page on Instagram because they have beautiful branding which typically ends up with falling down the rabbit hole even more that ends up in checking out their website and perhaps looking into their offering.You can take your dream client on the exact same journey. Investing in brand design that reflects what your business is and who it stands for is truly worth every cent especially when access to discovering new brands and businesses on social media is now easier than ever.
Your Website
Yes, another obvious answer but we can go on and on how important an on-brand website is. An analogy we like to go by whenever a potential client is considering investing in web design is their website being their little corner on the Internet that establishes credibility and an online presence. A website that reflects its thoughtfully-designed branding gives you the opportunity to create a hub where potential customers can interact with your brand and find information.
Business Cards
Anytime you’re at a gathering meeting someone new, there’s a 99% chance that you’ll be hit with a question along the lines of “So, what do you do for a living?” And even if you’re already familiar with the people you’re meeting, life and job updates are typically on the docket when finding things to discuss.Whether someone you meet or someone they know is on the hunt for your product or services, having branded business cards on hand will never not come in handy. Keeping a few in your wallet so that you can pass them out when the occasion arises is another practical way that you can utilize your branding as much as you can.
Letters & Stationery
Even with digital forms of marketing on the rise, paper collateral isn’t going totally extinct anytime soon. Whether you need to send over invoices to your clients or contractors or mail out seasonal updates, having branded stationery shows your target audience that you’re serious about projecting a professional image of your business in their mind.Branded letters and stationery show attention to detail as well as shape the culture of your brand and ultimately– invites your dream client to be an integral part of the culture you’re building for your business.
Emails
Love them or hate them, emails are a staple part of the business owner/entrepreneur life. But with that said, emails are probably one of the most popular ways to reach your current and future customers or clients.Customized email signatures that show off your brand can help make your business more memorable as seeing your email signature a repeated number of times can help people remember your brand and what it offers as well as understand what it stands for.
Shop Banners & Signs
Passing foot traffic is a form of marketing that we don’t hear of on a regular basis – but we think there’s a general consensus that it still works. If your business has a physical storefront, having a banner or sandwich board may help attract customers.If you’re located on a busy street, it’s crucial to have signage that stands out as there are other signs from other businesses competing for attention from people passing by. In addition to featuring your branding on your banner or sign, showing your address and what your business does can also help you get the recognition you’re looking for.
Company Apparel
Whether your business requires your staff to have the same uniform or if you’re thinking of gifting your employees matching shirts or tote bags, you can create a consistent look across your team!Applying your branding to company apparel adds a human element to anyone who encounters your brand as well as make your team members stand out from the crowd.
Business Vehicles
If you want to ride in style, we suggest using company vehicles as a “moving billboard” that allows people on the road to learn more about your brand. A few ways you can apply your branding to your car or truck is painting it in your brand’s colour scheme or putting your logo on the side so that people can see it as they pass by.
Product Packaging
There’s a reason why unboxing videos can be so fun to watch. Whether a package comes with pretty custom tissue paper or a free sticker with an order, who doesn’t love it when a brand creates an experience to remember once the product is in their hands? Some other ideas that come to mind when thinking about adding your branding to your product packaging is custom packaging tape or a branded thank you card.
Your Products
Last but not least, applying your own branding to your own products is a must! Including a small logo or sub-mark on your products is a quick and easy way to increase product exposure.For example, Apple includes their iconic Apple symbol on almost all of their products. Even though you may not have the same marketing and advertising budget that Apple or other big name brands have, you can still reap the benefits of including your branding on your products.
We hope this list was helpful in coming up with ways to effectively use your branding! Let us know in the comments if there was an idea listed that was particularly helpful to you.
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That’s all for now friends, thanks for stopping by!
