The V&co Blog

Brand, Marketing + Business Tips for Female Entrepreneurs

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Flodesk: A Powerful Newsletter Platform Tailored for Small Business Success

As a brand, web design, and marketing studio, we are well-versed in the many platforms that are available when it comes to marketing your business. We’ve tested everything from web platforms, social media planning platforms, automation platforms, and newsletter platforms. Today, we’re going to dive into one of our favourites—the tried-and-true newsletter platform, Flodesk...

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Marketing Tips, Strategy Tips, Business Tips Guest User Marketing Tips, Strategy Tips, Business Tips Guest User

Branding with Purpose: How Female Entrepreneurs Can Use Branding to Drive Lasting Impact

As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…

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4 Marketing Lessons Beauty Brands Can Learn From Glossier

Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…

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Marketing Tips, Strategy Tips, Design Tips V&CO Design Studio Marketing Tips, Strategy Tips, Design Tips V&CO Design Studio

Our Favourite Free Adobe Fonts

If you know anything about branding or design, you have probably heard that Adobe has collections of some of the best fonts out there. Since the kind of fonts you use have the power to elevate your socials, website, and graphics, we thought we’d share some of our faves if you’re looking for some typography inspiration…

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