The V&co Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
Flodesk: A Powerful Newsletter Platform Tailored for Small Business Success
As a brand, web design, and marketing studio, we are well-versed in the many platforms that are available when it comes to marketing your business. We’ve tested everything from web platforms, social media planning platforms, automation platforms, and newsletter platforms. Today, we’re going to dive into one of our favourites—the tried-and-true newsletter platform, Flodesk...
7 ways newsletters benefit your business
Let’s dive into the realm of digital connectivity and business brilliance. The spotlight is on a tool that holds the potential to transform the way you engage with your audience and propel your brand forward: newsletters…
Branding with Purpose: How Female Entrepreneurs Can Use Branding to Drive Lasting Impact
As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…
4 Marketing Lessons Beauty Brands Can Learn From Glossier
Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…
Our Favourite Free Adobe Fonts
If you know anything about branding or design, you have probably heard that Adobe has collections of some of the best fonts out there. Since the kind of fonts you use have the power to elevate your socials, website, and graphics, we thought we’d share some of our faves if you’re looking for some typography inspiration…
3 Business Mindsets To Carry Into 2023
Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…
4 Ways You Can Turn Your Followers Into Loyal Fans of Your Brand
Tired of spam bots, dry DMs, and ghost followers that never interact or engage with your content? Well, we think we all are! Every business owner wants to have a tribe of loyal fans that are enthusiastic about the products or services they offer…
Branding vs Marketing – What Makes Them Different?
Ever heard these two terms used interchangeably and not sure if there’s a distinction between the two? In today’s blog post, we’re going to chat about the difference between branding and marketing and why you need both in order to grow your business…
10 Places To Use Your Business’ Branding
You worked with a brand designer to create a stunning visual identity for your business… Now what? Though you’ve fully realized the importance of having a stand-out brand, you’re scratching your head wondering where you can use your branding other than your social media platforms…