The V&CO Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
Building Brands That Connect: Why Mindful Branding and Marketing Matter
At V&CO, we’re all about creating more than just beautiful designs—we’re here to help you build a brand that connects deeply, resonates with your audience, and grows organically. For female entrepreneurs in the beauty, wellness, lifestyle, and creative industries, mindful branding and marketing are game-changers…
Flodesk: A Powerful Newsletter Platform Tailored for Small Business Success
As a brand, web design, and marketing studio, we are well-versed in the many platforms that are available when it comes to marketing your business. We’ve tested everything from web platforms, social media planning platforms, automation platforms, and newsletter platforms. Today, we’re going to dive into one of our favourites—the tried-and-true newsletter platform, Flodesk...
7 Ways Newsletters Benefit Your Business
Let’s dive into the realm of digital connectivity and business brilliance. The spotlight is on a tool that holds the potential to transform the way you engage with your audience and propel your brand forward: newsletters…
The TikTok Takeover: 7 Beauty Brands Trending in 2023
As a design studio who works with brands in the beauty industry, I often find my FYP page on TikTok is filled with beauty videos. I’ve personally seen creators rave about all of these products, which got me thinking… these brands are definitely doing something right…
Unveiling the Secrets of Crafting an "It" Luxury Brand
In an ever-evolving digital landscape, the power of branding is more significant than ever. As a female business owner in the luxury beauty, wellness, or lifestyle industry, your brand is your most precious asset…
Unleashing the Power of Design: Why Luxury Beauty Brands Need a Visually Stunning Brand & Website
Hey friends! Today, we're going to talk about why luxury beauty brands should seriously consider investing in brand and web design. As someone who appreciates the finer things in life…
How to Use Your Brand Strategy to Build a Successful Business as a Female Entrepreneur
As a female entrepreneur, having a strong brand strategy is crucial to the success of your business. A brand strategy is more than just a logo or a colour scheme; it's a comprehensive plan that encompasses all aspects of your business, from your mission and values to your marketing and customer experience…
Highlights Of Our Eight Years In Business
It’s crazy to think that 8 years ago, when I was just approaching my 22nd birthday, I started my design business. At the time, it was a side-hustle stationery shop and a freelance design business where I accepted any and every design job that fellow friends or family sent my way.
Our Favourite Free Adobe Fonts
If you know anything about branding or design, you have probably heard that Adobe has collections of some of the best fonts out there. Since the kind of fonts you use have the power to elevate your socials, website, and graphics, we thought we’d share some of our faves if you’re looking for some typography inspiration…