The V&co Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
shape psychology 101: How Female Entrepreneurs Can Use Shapes In Their Brand Identity
Hey friend! Today, we thought we’d talk about the scoop on shape psychology and how the shapes you use in your branding matter more than you may realize. As a female entrepreneur, you know that building a strong brand identity is crucial for the success of your business…
Branding with Purpose: How Female Entrepreneurs Can Use Branding to Drive Lasting Impact
As female entrepreneurs, it's important to not only create successful businesses but also create a lasting impact in the industries that we serve. One powerful way to do this is by using branding as a tool to drive lasting impact in areas such as ethical sourcing, mental health awareness, and community engagement…
4 Marketing Lessons Beauty Brands Can Learn From Glossier
Hey friends! Today, we wanted to share 4 key marketing lessons you can take away from one of the hottest beauty brands on the market if you’re also in the make-up or skincare industry. If you haven’t heard, Glossier is a beauty brand that has taken the industry by storm, thanks to its unique marketing strategies and approach to branding…
Highlights Of Our Eight Years In Business
It’s crazy to think that 8 years ago, when I was just approaching my 22nd birthday, I started my design business. At the time, it was a side-hustle stationery shop and a freelance design business where I accepted any and every design job that fellow friends or family sent my way.
5 Ways To Prioritize Your Wellness As A Female Entrepreneur
Being a female entrepreneur can be incredibly rewarding, but it can also be incredibly stressful. Between managing your business, building your brand, and dealing with the ups and downs of entrepreneurship, it's easy to neglect your own wellbeing. However, prioritizing your wellness is essential to your success as a female entrepreneur.
Rebranding vs A Brand Refresh: What's the difference?
Happy Friday, friend! For today’s blog post, we thought we’d discuss the difference between a rebrand and a brand refresh. After having our own brand refresh earlier this year, we thought that the design terminology between these two terms could be a little confusing…
Our Favourite Free Adobe Fonts
If you know anything about branding or design, you have probably heard that Adobe has collections of some of the best fonts out there. Since the kind of fonts you use have the power to elevate your socials, website, and graphics, we thought we’d share some of our faves if you’re looking for some typography inspiration…
Client Feature: hunni boho
For our first Client Feature of 2023, we thought we’d showcase a brand who’s website we just showcased on our socials last week! Simple, comfortable, & easy to wear styles that fit your wholesome vibe, Hunni Boho sells the most adorable boho and cottagecore apparel…
3 Business Mindsets To Carry Into 2023
Whether you’ve got tons of new targets and goals you want to achieve in your business, or if you’re simply making things up as you go, we thought we’d share a few business mindsets that would be helpful for you to adopt in the months ahead…