Client Feature: Champagne and Co
It’s safe to say that every designer dreams of having clients that take their designs and bring them to life in creative and unique ways that strengthen their brand identity online and in real life! Caitlin from Champagne and Co has done just that!
Prior to launching in January 2021, we were able to help Champagne and Co with its brand strategy, brand identity and website design. Caitlin was given a brand guidelines document that included her brand’s purpose, vision, values and target audience, as well as instructions on logo usage, colour palette, and typography. Since then we’ve been beaming with pride as she has consistently implemented her brand fonts and colour palette in everything she has done on her own. *Cue the sound of angels singing!* I mean just look at that incredible champagne truck! Isn’t it gorgeous?
From the luxury mobile champagne truck, to custom aprons, cups, and event signage, Caitlin has hit the mark on every single item. We had a chance to ask her about her experience with V&CO and how she has felt as a business owner putting her branding into action. Here’s what she had to say:
“My experience with V&CO was amazing. From start to finish, I was educated and guided on how to build the brand I was envisioning. I knew nothing about how to properly use logos, how to match colour codes, or how to create a fully functioning website. Everything that I have learned from V&CO has now been implemented into my client experience. Victoria was able to build our gorgeous website and provide a pricing guide to share with new clients who inquire about our services. Once they book, we have customized welcome boxes given to them with custom scrunchies, a thank you note that includes our logo wordmark, and other local goods from our hometown. Our logos are then used in our clients wedding designs as well as in timeline documents. Having brand guidelines has allowed me to completely personalize each part of the wedding planning and design processes. It’s been a very successful year and I truly believe that the brand V&CO built has helped me attract my ideal clients. I’ll be forever grateful for Victoria’s knowledge and expertise.”
Check out the rest of Champagne and Co’s branding in action on their Instagram. And hey, we love taking on branding and web design projects! If you think we’d be a good fit, reach out to us, we would love to chat!
