The V&co Blog
Brand, Marketing + Business Tips for Female Entrepreneurs
5 Tips For Creating A Strategic Instagram Profile
Even with its ever-changing algorithm and non-stop updates, Instagram is still one of the best social media platforms for entrepreneurs and business owners to find their dream clients and market their offers. However, in order to gain your dream clients’ attention, it is so important to have a profile that is follow-worthy and engaging…
7 Ways To Create Work-Life Balance As A Go-Getting Entrepreneur
There’s a quote that says something along the lines of “Entrepreneurs start their own business to not work a 9-5, but end up working 24/7.” Though intended to be sarcastic, we feel that this saying rings true not just for our team, but for many other business owners and entrepreneurs…
Marketing Tip: 5 Free Resources For Stock Photos
Making sure you have enough content for social media can be stressful, especially if you haven’t been able to book your next branding photoshoot and are running behind on creating graphics and templates. In this blog post, we share our 5 favourite websites that offer free stock photos for your marketing and social media strategies…
3 Reasons Why Your Business Needs Strong Brand Values
Standing out in a sea of businesses on social media and the digital marketing world can be tough, especially when you want to gain brand awareness and recognition from your target audience. If you want to be known for how you impact your clients or customers through your stellar product or service, you need to consider your brand’s core values…
Are Newsletters An Effective Marketing Tool For Your Business?
Newsletters are one of the most effective marketing tools for small businesses. They can help you build your brand, generate new leads, and stay in touch with your target audience. A newsletter is a way to provide updates to your readers about what’s happening in your industry or niche…
How To Successfully Run Your Business’s Social Media Accounts
As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But crafting an effective social media strategy can be tricky. How often should you post? What should you say? And where do you start? In this blog post, we'll give you some tips on how to successfully run your business's social media accounts…
4 Must-Haves To Elevate Your Social Branding
We are all on social media these days, and finding the balance of authentically (and consistently!) showing up for your audience while staying true to your brand can be challenge, even for professionals. We’ve got 4 must-have to elevate your social branding and get your content noticed.
Common Client Questions & Concerns Addressed
In the design industry, it’s pretty common that all designers get the same general questions thrown their way. It’s important to know the reasons why…
What I've Learned After 6 Years In Business
Today marks 6 years in business for my company! This business started as a stationery company and has turned into what it is today. It wasn’t my original intention to be doing exactly what I am doing right now. But let me tell you, I wouldn’t change a thing…